Lets Bounce

It’s high time I stop being lazy and pen down my thoughts on what’s happening in the world outside. Probably the mere reason for my laziness is because of my current role in sales & that‘s continuously in loggerheads with my blog objective. As I don’t have anything much focused now, let’s bounce around on a macro level.

First things first: there has been a gradual shift in marketing communications over a period of time. World of communications was quite different in a MBA class and its very different in the reality now. The way companies, brands, people communicate has undergone a sea change. These day brands, companies have become more focused in their approach. A recent study by a leading marketing firm says that share of traditional marketing has gone down by more than 20%. Recent trends of marketing like online etc. give a more focused and better approach. We can see the difference by watching how actors are actually promoting their movies. Either going to malls or sharing their pics in twitter or going to reality shows, they know that these acts would give them a better publicity & visibility. They know that either the movie better be too good or be too pompous to rake in your money in 3-4 days

In fact it’s a good learning for all of us in knowing how to actually promote your product/service be it soap or a movie. What’s all is working these days is a 360 deg approach which definitely gives a better roi. The approach may not be very aggressive, but will be very focused considering the tg in mind. Gone are those days when 90% of the budget would be spent on traditional advertising, rather it’s the time for out of box advertising, the exception always being rajnikanth.

There are some brands that I would like to compare that I picked up during the starting days of my masters. One is Nano and other Micromax. I always thought that Nano would be an iconic brand and indeed would be a sell away, refer my earlier blog post: The reverse was the feeling for Micromax. But the same after 3-4 years has undergone a shift. Nano is a perfect example of how even a conglomerate as big as Tata can go wrong in all the fronts, while a new comer like PVK of micromax can give biggies like Nokia a run for their money. Nano has to be discussed separately, but one must really go through the success story of micromax and admire the vision and guts of the promoters. It’s all a lesson for us that opportunities always exist, we would need to be courageous and take it head on. We would be sitting in our homes with some fantastic business plans, but don’t have the courage to venture out and be happy with our 9 to 6 job. Probably penning down is the easiest thing and that’s what I am doing, but let’s hope that someday we would rise to what we actually believe in and be a micromax or at least fail 14 times and try be a Kishore BiyaniJ